Increasing Customer Satisfaction – Why Sleep Programs Are a Competitive Advantage for Insurance Companies

The insurance market is highly competitive. Customers expect not only reliable services in case of illness but also increasingly attractive additional offers. Health programs that provide real added value are a crucial factor. Sleep programs like sleep² enable insurers to clearly stand out from the competition and simultaneously enhance customer satisfaction sustainably.

Sleep as an Underrated Benefit

While fitness or nutrition programs are already established with many insurers, the importance of sleep is often underestimated. It is one of the most significant health factors. Those who sleep well are more productive, healthier, and more mentally stable. Insurers covering this area demonstrate foresight and innovation.

Additional Benefits for Insured Individuals

A sleep program offers insured individuals several advantages:

• Low-threshold access to effective methods against sleep problems. 
   
• Improved quality of life through restful sleep and higher energy in everyday life.
   
• Health prevention that goes beyond traditional services.

Competitive Advantage for Insurers

Through sleep programs, insurers can strengthen their market positioning:

• Differentiation: a clear USP compared to competitors.
   
• Customer loyalty: Insured individuals remain loyal to their insurer when they experience real added value.
   
• Attractiveness: Especially for younger target groups who expect digital health solutions.

Economic Advantages

Additionally, insurers benefit economically: An insomnia patient costs a health insurer an average of €4,172.07 per year (Chalet et. al., 2024). Treating insomnia with digital CBT-I can reduce the annual cost per patient by up to 50%.

Fewer sleep problems also mean lower costs due to secondary diseases, reduced medication expenses, and less frequent doctor visits. Sleep programs pay off doubly – for insured individuals and insurers.

Conclusion

Sleep programs are an underrated but powerful lever for customer satisfaction and competitiveness. Insurers taking this path offer not only attractive additional services but also invest in the long-term health of their insured individuals.